Traits
Traits describe the individual qualities within a design, from the way its shapes are arranged to the feeling of a surface. A single design can combine several, with some qualities more pronounced than others.
Explore 40 Traits across 20 paired spectra, with visual examples and ideas for how they can work together. For an overview of the seven Trait families and how they fit into the Library, visit the Glossary.
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Read more: Light As A Design Trait: Where Effortless Hides Its Effort
Light As A Design Trait: Where Effortless Hides Its Effort
The small shadow beneath a white vessel may be doing more work than the entire pale background. Light design depends on distinctions that can disappear with one enthusiastic adjustment to exposure. What happens to apparent ease when linen and ceramic become equally vague, and brightness has very little left to reveal?
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Read more: Maximalist As A Design Trait: More Is More, And If You're Not Ready For That, Here Is A Chair
Maximalist As A Design Trait: More Is More, And If You're Not Ready For That, Here Is A Chair
A large flower can give smaller leaves their place, letting abundance develop through differences in scale. Maximalist design asks more of selection as the composition fills. Another pattern needs a reason to join the arrangement; occupying the last available corner is a surprisingly administrative ambition for so much visual enthusiasm.
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Read more: Digital As A Design Trait: More Than A Screen, It's A Whole Entire Worldview
Digital As A Design Trait: More Than A Screen, It's A Whole Entire Worldview
A woven blanket can display a pixelated face, and a screen can impersonate handmade paper. Digital design makes computation's visual character apparent across those different objects. Its possibilities become interesting when a material behaves impossibly or an image changes through interaction, giving the effect something specific to explain.
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Read more: Formal As A Design Trait: Never Left — It Was Just Waiting For Everyone To Calm Down
Formal As A Design Trait: Never Left — It Was Just Waiting For Everyone To Calm Down
A formally arranged invitation can announce a ridiculous party. Its hierarchy still establishes an occasion, with practical details given a dependable place after the announcement. Formal design makes preparation visible; ceremony becomes awkward when the dress code proves harder to decipher than the invitation.
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Read more: Heritage As A Design Trait: On The Fine Art Of Making Old Things Feel Urgently, Devastatingly Relevant
Heritage As A Design Trait: On The Fine Art Of Making Old Things Feel Urgently, Devastatingly Relevant
A redrawn letter can preserve a particular past more convincingly than a label covered in simulated wear. Heritage design asks what has continued and why it still matters. When an inherited detail changes scale or medium, which relationships keep it recognisable, and which old limitations have simply survived through habit?
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Read more: Organic As A Design Trait: Going Wobbly Is Completely Fine
Organic As A Design Trait: Going Wobbly Is Completely Fine
A smooth curve can appear distinctly bodily; an uneven edge may reveal nothing beyond a moving tool. Organic design develops through relationships that suggest growth. Its contours can become awkward or uncanny, leaving the familiar friendly blob with plenty of less agreeable relatives.
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