For The Love of Concrete // Terra Brutalism Trend 2026
In response to visual saturation and digital fatigue, this trend offers a sense of grounded escape through nostalgic sincerity and structure. It blends frank retro utilitarianism with modern formality; like stepping into a retro - futurist retreat built from concrete, sun, and intention.
P.s.: if you want more in depth knowledge, advice, font suggestions, keywords and briefs (with a bonus of 100 AI prompts for moodboarding!), you can find the Terra Brutalism 2026 trend report here!
Santana
This palette opens with a deep maroon and mauve-grey; both slightly desaturated, both heavily weighted. The centre of the palette is a slippery chartreuse (think: lime left out in the sun); it pulls against the warmth of the sherbet orange and terracotta brown. Dark brown closes the palette like a scorched concrete line.
Editorial Dust
Editorial Dust gives you off-white (powder, not porcelain), paired with beige and a warm cement tone. A bitter olive and pastel lime catch the eye; then it throws in a citrus-red that does not whisper. The result is somewhere between a print room and a desert.
Moss Memory
This palette is all softness until it isn’t. Dusty blue and ballet pink start off quiet; then you’re hit with spring green and grape red (like a bruised fig). Periwinkle fills space with confidence; it’s the kind of colour used in institutional interiors (the walls of a corridor; the edge of a sign).
Built-For-This Tools
The language of Terra Brutalism thrives in editorial layouts, modular packaging and anything that needs to look solid, concrete. It’s for brands that flirt with function; creatives that love a 90° angle. Think: layout kits, icon packs, mockups with hard shadows.
Here is a product kit I developed specifically for this trend to help you experiment with it easier and faster:
You can also find this product in the Complete Aesthetic Bundle which is currently at an amazing 85% off - 2,200+ elements, illustrations, patterns, PSDs and more. Everything (and more) you need to nail 2026 and the coming years with the right trend language that is going to elevate your brand and product.
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